Great things begin with the perfect partnership
The possibilities are exponential when you find a partner you can rely on. For companies: just the right marketing or design specialist to help you meet your challenge. For independent professionals: just the right opportunity to make the most of your skill set. Aquent brings it all together.
Learn about the beneifits of working with us in each of our areas of specialization in marketing and design.
The demands of developing an efficient, cost-effective online marketing team or raising your interactive operations to the next level can present significant challenges for your organization. Keeping up with constant technology advancements, identifying talent experienced in emerging media, demonstrating ROI, and safeguarding your brand are all necessary to stay competitive.
Whatever your online marketing needs, Aquent can provide experts to support your organization; deliver innovative, cost-effective solutions; and improve your performance and bottom line.
Search Engine Marketing Specialists
Online Marketing Managers/Digital Buyers
Email Marketing Specialists
Online Analytics
Areas of Focus
Interactive design is where the action is. What’s possible with new technologies changes literally every day—which is why you need a partner with global access to the talent leading the revolution. For 11 years and more than 3,000 organizations around the world, Aquent has provided the talent to create compelling, innovative interactive that is changing the face of marketing.
Get Highly Specialized Talent with Real-World Experience
Launch a New Product or Service
Unify Branded Marketing Initiatives
Jump Into Next-Gen Mobile Apps and Social Media
Areas of Focus
Only one global staffing agency has a focused team of agents dedicated to user experience: Aquent. We know UX first-hand. We know how difficult it is to gain the hearts and minds of your users. We know about the constant balancing act between user needs, business goals, and what's feasible. And we definitely know how hard it is to transform complex technical issues into elegant solutions with just the right functionality, behavior and visual treatment. With all these challenges the last thing you need is a staffing agency that slows you down.
Partner with Someone Who Speaks Your Language
Get Highly Specialized Talent with Real-World Experience
Eliminate Sifting Through Unqualified Candidates
Areas of Focus
You have a very specific marketing challenge that not just anyone can take on—you need someone with a specialized skill set, stat. Aquent has the solution. No matter the scope of your project, we can supply a contractor with the precise expertise and industry experience you need most, for as long—or as short—as you need them.
Get the Exact Specialist You Need For the Job
Get More Value From Your Marketing Budget
Pull a Proven Expert into Your Next Project To...
Areas of Focus
Aquent’s Design Practice provides companies the best Strategy, Design, Writing, Production and Management Talent. With over 20 years in the creative space, we partner with the world’s best-known companies to help them execute their most critical marketing initiatives. We provide flexible, cost-saving, innovative solutions to 90 of the Fortune 100 and literally thousands of other companies of all industries and sizes. Let our talent become the brand experts you rely on to deliver extraordinary creative and exceptional returns.
Trust the Experts in Design, Management & Execution
Partner with the best in the business. The Design Practice has provided cost-saving, innovative solutions to 90 of the Fortune 100 and thousands of companies across all industries.
Put 20 years of experience to work for you. Providing design solutions is where our business began and where we continue to lead and innovate.
Get Highly Specialized Talent with Proven Results
Get More Value From Your Marketing Budget
Flex to Meet Your Changing Needs
Areas of Focus
Find an Agent
Work with one of our specialized agents to find specialized contract and contract-to-hire marketing and design professionals or your next great job opportunity.
Practice Areas
Learn more about our specialized practice areas:
FAQ's
The challenges of building an online marketing team or raising your interactive operations to the next level are huge. To stay competitive, you need to keep up with technology, attract talent experienced in emerging media, demonstrate ROI and safeguard your brand—all at the same time. Aquent can help. Come to us for the experts you need to deliver innovative, cost-effective solutions and improve your bottom line.
Areas of Focus
Web Analytics Data...Leaving you with more questions than answers?
10 Steps to Make Your Content a Powerful Asset
New eMarketer report on SEO and SEM Spending
Google "Freshness" Factor May Mean Big Implications For Retailers
Google Adwords Bid Simulator Reference Guide
Is He Correct? Tell Us What You Think
Are You Ready for June 15? Google Trademark Terms
Presenter: Eric Waldinger, Online Marketing Practice Leader, Aquent
This recording will:
This is a presentation of the results of a series of nationwide online surveys conducted by Aquent and Monster including Web professionals, employers and recruiters who hire Web professionals. This give a look into a lone growth area of the talent market that could be the difference between survival and prosperity in this economy and the recovery—when it happens. Uncover insights into how to attract, keep and develop Web talent in an uncertain economy.
Presenter: Andy Beal, co-author of Radically Transparent and founder of the award-winning Marketing Pilgrim blog.
Companies spend millions building and promoting their brands online. Yet, all it takes is a single negative review to destroy your company's reputation. Who's managing yours?
Presenter: Simms Jenkins, CEO of BrightWave Marketing
This recording will help you:
Presenter: Harry Gold, online marketing expert and founder and CEO of Overdrive Interactive
Aquent provided the specialized talent a top North America retailer needed to remain competitive and drive its busy online promotional calendar during the critical holiday season.
Experian CheetahMail is the leading Email Service Provider to the retail and direct marketing industry. At this informative session, you will get an inside look at the email marketing strategies, tactics and best practices employed by the world’s leading retailers and direct marketers.
Presented by Kevin Furlong, Client Partner and Tracy Kobzeff, Client Relationship Manager.
The iPhone, Blackberry, Google Android, Kindle, and now the iPad. Mobile is growing smarter, smaller, and increasingly ubiquitous. There are over 270 million mobile phone subscribers in the the U.S. A whopping 90% of the US population. It’s changing the way people live, enabling them to do more on the go. For marketers, this is the new frontier.
Done right, mobile is an extremely effective channel for reaching customers in constant motion. Are you ready to jumpstart your mobile strategy? Then don’t miss our upcoming complimentary webcast, “Going Mobile: A Practical Guide,” with Peter Barclay.
Peter is the co-founder of Vaya Mobile and has implemented mobile and online strategy for pioneering brands, including the Washington Post, Newsweek, Xerox, and FedEx.
Listen in as Peter gives practical advice on…
Available on demand starting March 17 at noon EST
At the rustic Bigfoot Lodge, we will gather 'round the warm campfire to swap compelling marketing stories and business tales. We will enjoy their distinctive wilderness-themed drinks including the 'Toasted Marshmallow', 'Girl Scout Cookie', and 'Smokey's Moonshine'. And remember to bring your hunting gear: business cards and an elevator pitch. You never know who is lurking about...
Speaker – John Lovett, Senior Partner at Web Analytics Demystified.
The social media frenzy is escalating as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now marketers seek out customers in these new channels with an estimated 86% that plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Yet, dollars are flowing from traditional marketing activities to social media methods. Now more than ever it’s imperative to measure the results of social media marketing.
Join the experts from Web Analytics Demystified as they strip away the hype of social media and apply proven measurement practices. In this session you’ll learn how to:
John Lovett is a Senior Partner at Web Analytics Demystified, a consulting firm focused on digital measurement strategy. He has over a decade of experience analyzing and evaluating web technologies. Currently, Mr. Lovett is co-authoring a study on Social Marketing Analytics, where he will introduce a new framework for measuring social media. This research will provide social marketers with a pragmatic approach to measuring the success of the social media marketing initiatives.
Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.
SES New York will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events and parties. Your customers, colleagues and competition will be in attendance — will you?
This exciting one hour virtual seminar will introduce ten different best practices and ideas for email segmentation. Email marketers in either a B-to-B or a B-to-C setting can use email segmentation to:
* Create stronger, more relevant email messages
* Set a proper a mood, tone or expectation for a specific audience
* Understand behaviors of different prospects, customers, or constituents
Using examples, discussion, and cases we will help answer such questions as:
* Why should you use segmentation in you email campaigns, and what types of results should you expect to see?
* What are some easy ways to segment without drowning in excess data?
* How do you creatively segment an audience that seems to be the same on the surface?
* What results should be reviewed to understand if your segmentation strategies are successful?
* How do you expand you segmentation strategies over time to continually increase effectiveness?
The world's biggest digital marketing and media show is getting better this year.
What's new?
1. The Marketing Masters series: Select industry thought leaders share actionable, strategic insights on social media, mobile, search and more.
2. Innovation Alley: Cutting edge companies show off the next generation of marketing and media tools.
3. App Exchange: Test drive the latest and greatest in mobile apps. Some available for free download.
This exciting one hour virtual seminar will examine ten important factors for effective email opt-in processes. Today, email marketers must be more mindful than ever to properly opt-in audiences in a compelling manner. If done so correctly, many benefits are gained:
Using examples, discussion, and cases we will help answer such questions as:
Find Work
Work with one of our specialized agents to find your next great job opportunity.
Find Talent
Connect with us to find the specialized contract and contract-to-hire marketing and design professionals.
Latest Blog
Web Analytics Data...Leaving you with more questions than answers?
Most organizations today use sophisticated analytics packages to closely monitor their websites. As it turns out, web analytics products provide lots of data, but nothing is actionable, the data has a way of generating more questions than answers because it...
Interactive design is where the action is. What’s possible with new technologies changes literally every day—which is why you need a partner with global access to the talent leading the revolution. For 11 years and more than 3,000 organizations around the world, Aquent has provided the talent to create compelling, innovative interactive that is changing the face of marketing.
Areas of Focus
Aquent Talent DISCOUNT for FITC Toronto: April 24-27
DISCOUNT thru Tomorrow! JARED SPOOL & the Web App Masters Tour in San Diego (3/24-25)
Get a Haircut and Get a Real Job
Top 10 Musts For a HOT Interactive Resume
Aquent 15% DISCOUNT: 360 | Flex Conference (March 2010)
ByteArrays for Beginners - FITC Video
Environmental Interaction and Immersive Media - FITC Video
Life, Work and Philosophy - FITC Video
Aquent delivered the Flash expertise that an IT provider needed to develop an application enabling countries to track key performance indicators and thereby help drive economic development.
Aquent helped a creator of global online learning programs to significantly scale its website content team- providing 47 developers- and to win an important new piece of business.
Presented by: Faruk Ates from the Web Standards Project and Susie Hall, Interactive Design Practice Leader, Aquent
Interactive teams today are faced with rapidly changing technology and a world where online content must stay fresh and relevant to compete. In this climate of change, design and development dollars are wasted as companies struggle without implementing Web standards. Faruk Ates of the Web Standards Project talks about current Web standards and explains their importance to the success of any Web project.
In this talk you will learn more about:
Presenters: Lance Loveday, founder, CEO of Closed Loop Marketing Sandra Niehaus, VP user experience, creative director of Closed Loop Marketing
This live recording will help you to:
Aquent helped a health care staffing agency develop a Web portal to drive industry professionals to its public site and increase the number of online registrants.
Call them what you will—“creative briefs,” “design briefs,” “marketing briefs,” “communications briefs,”
or even “objectives and strategies statements”—the actual name is less important than helping
creative and marketing professionals to fully understand and appreciate their potential value to any
design initiative within your organization. Many designers and their clients have yet to completely embrace the creative brief as a vital part of the design process to share valuable information, build consensus, align expectations, and set clear objectives. This paper details how to create successful briefs and provides samples.
This is a presentation of the results of a series of nationwide online surveys conducted by Aquent and Monster including Web professionals, employers and recruiters who hire Web professionals. This give a look into a lone growth area of the talent market that could be the difference between survival and prosperity in this economy and the recovery—when it happens. Uncover insights into how to attract, keep and develop Web talent in an uncertain economy.
This collection of tips and best practices will help you make your content a powerful asset for your organization. The resources, links, and recommendations in this document will be helpful to creative and technical professionals who work with digital media content assets such as text, videos, illustrations, photos, and sound.
SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. Join us March 2010 for the panels, the parties, the 13th Annual Web Awards, the ScreenBurn at SXSW Arcade, the Film and Interactive Trade Show and Exhibition, Microsoft BizSpark Accelerator at SXSW and, of course, the inspirational experience that only SXSW can deliver.
Program Overview
The perfect course for junior-level employees, professors and college students, AdU gives a broad introduction to the various departments within an advertising agency. The program has also been expanded to include a class on the rapidly expanding interactive realm of the industry. We provide this training in an environment that is based on practical knowledge and taught by professionals who hold senior management positions at various companies throughout the industry.
Potential Students
This course is appropriate for entry-level agency employees and also entry-level sales employees seeking a broader understanding of the agency and how its various departments work in collaboration.
Professors and college students seeking a greater understanding of advertising agencies will find this class beneficial and may attend at a discounted rate.
Bring your laptop if you want, but it may prove to be a nuisance at a seminar this fast-paced. Just watch one of our world-class speakers in action and ask questions whenever you have one, it's very simple. The tour is coming through 13 cities, so there should be one in your neighborhood. There's no way you won't come away from this with more tips, tricks and techniques than you can possibly fathom!
Find Work
Work with one of our specialized agents to find your next great job opportunity.
Find Talent
Connect with us to find the specialized contract and contract-to-hire marketing and design professionals.
Latest Blog
Aquent Talent DISCOUNT for FITC Toronto: April 24-27
We're excited to sponsor FITC Toronto again this year on April 24-27: http://www.fitc.ca/events/about/?event=102 And we're thrilled that FITC has generously offered a 15% DISCOUNT to Aquent Talent to attend. If you'd like more information, please contact Julie Robinson for the code: jhrobinson@aquent.com http://aquent.us/go/julierobinson Thanks, FITC! Hope to...
We know UX. How difficult it is to gain the hearts and minds of users. The constant balancing act between user needs, business goals and speed. How hard it can be to transform complex technical issues into elegant solutions with the right functionality, behavior and visual treatment. To help you meet these challenges, trust the only global staffing agency with a team of agents dedicated to user experience: Aquent.
Areas of Focus
Web Analytics Data...Leaving you with more questions than answers?
Presenters: Lance Loveday, founder, CEO of Closed Loop Marketing Sandra Niehaus, VP user experience, creative director of Closed Loop Marketing
This live recording will help you to:
Aquent helped a health care staffing agency develop a Web portal to drive industry professionals to its public site and increase the number of online registrants.
Find Work
Work with one of our specialized agents to find your next great job opportunity.
Find Talent
Connect with us to find the specialized contract and contract-to-hire marketing and design professionals.
Latest Blog
Web Analytics Data...Leaving you with more questions than answers?
Most organizations today use sophisticated analytics packages to closely monitor their websites. As it turns out, web analytics products provide lots of data, but nothing is actionable, the data has a way of generating more questions than answers because it...
You have a very specific marketing challenge that not just anyone can take on. What you need is someone with a specialized skill set, stat. Aquent has the solution. No matter the scope of your project, we can supply a contractor with the precise expertise and industry experience you need most, for as long—or as short—as you need them. Count on it.
Areas of Focus
By assembling a customized team of 70 specialists, Aquent helped an automotive giant bring data analytics in-house, saving the company millions of dollars and increasing its control over data.
Presented by: Nancy Goldstein, Chief Strategist, Compass(x) Strategy
Surveys consistently report that consumers would choose a brand that "makes the world a better place" over other brands and will pay more for such a brand – even in a recession. How should marketers capitalize on this? Web 2.0 has made it possible for companies to engage with specific communities about relevant causes like never before. However, having a clear strategy is critical to avoid missteps, which can inadvertently undo the good your company is purporting to do. This webcast will address some of the issues that companies face when trying to position themselves as "doing good," as well as provide some solutions and tools to improve your company's ability to market social good successfully.
In this webcast, Scott Glatstein, President of Imperatives LLC and author of Strategy Activation: How to Turn Your Vision into Marketplace Success, will tell you:
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign.
During this webcast Brenda Hurley of C&R Research will tell you:
Each year, companies launch more than 30,000 new products and services. Of these, marketing experts estimate that 70 percent fail within two years. When new product launches fail, they sometimes do so for a variety of strategic reasons, from flawed market research to poor product development to a bad distribution strategy. Often, the failure of the launch is in the marketing execution: inconsistent product messaging, delayed sales-force collateral, and embarrassing flops at promotional events. Execution problems can be attributed to the lack of an effective product launch marketing infrastructure. Few companies have a flexible and scalable infrastructure specifically for the management of marketing initiatives tied to product launches.
As products, market segments, and marketing messages proliferate globally, marketers face the
challenge of how to execute strategies that consistently communicate core product benefits in a
manner that reflects local needs, competitive environments, and cultural preferences. What we have
found in working with companies on global execution of marketing materials is that the key success
factors are:
The marketing landscape has changed dramatically in recent years, and marketers are taking full advantage of new media channels, segmentation strategies, and capabilities to produce an everexpanding volume of work. To keep pace with escalating demands on their time, people, and budgets, marketing executives are investigating marketing resource management (MRM) solutions. An MRM solution that includes best-in-class software, process changes, and measurement tools can have a profound impact on such critical areas as planning, production management, workflow, and reporting. By automating and streamlining day-to-day operations, an MRM solution helps marketing departments work smarter and more efficiently.
The Aquent | American Marketing Association salary salary survey of marketing professionals draws upon salary, demographic, psychographic, and job satisfaction data from thousands of respondents across a broad spectrum of job titles, markets, and business sectors and features an insight series on the data collected.
Aquent helped a leading consumer packaged goods company find the interim marketing talent it needed to develop a new brand strategy and successfully relaunch its premier cookie brand.
In light of the economy and the mounting challenges at hand to marketers, The Dihedral Group (TDG) conducted a survey on behalf of Aquent and the American Marketing Association (AMA) pertaining to marketers’ thoughts on the economy, strategic initiatives, and their hiring concentrations for the coming year.
Among those marketers interviewed for this research who have previously been through down cycles, the overwhelming point of differentiation from the other recessions came down to the pragmatic use of the Internet and supporting technologies to refine (among strong organizations) or jump-start (among ailing companies) their front-line demand-generation activities.
It’s not easy being in marketing management today. A dramatic shift in the marketing landscape—increased globalization, multiple media platforms, an explosion of market segments—has coincided with an uncertain economy and shifting organizational dynamics. Marketers at all levels of the organization are faced with enormous strategic and tactical challenges, but their views of these challenges are colored by where they are within the marketing profession hierarchy. Not surprisingly, marketing professionals’ sense of personal satisfaction with their jobs and their ensuing compensation align directly with their level of achievement and tenure in the profession.
Presenter: Simms Jenkins, CEO of BrightWave Marketing
This recording will help you:
Presenter: Matthew T. Grant, corporate blogger and content director, Aquent
This recording will:
Aquent quickly identified the hard-to-find talent that a leading provider of independent investment research data needed to replace its outgoing market research analyst.
Aquent helped one of the world’s largest banks manage the migration of several databases post acquisition by providing over 40 database and data analytics specialists.
Aquent helped a top consumer-lending products company identify and hire the interim brand strategy talent it needed after a major acquisition.
A global paint manufacturer partnered with Aquent to help boost sales of its leading designer paint brand at the world’s largest home improvement retailer by designing and implementing a Brand Ambassador program.
The most comprehensive survey ever conducted in this field, it draws upon salary, demographic, psychographic, and job satisfaction data from thousands of respondents across a broad spectrum of job titles, markets, and business sectors.
Experian CheetahMail is the leading Email Service Provider to the retail and direct marketing industry. At this informative session, you will get an inside look at the email marketing strategies, tactics and best practices employed by the world’s leading retailers and direct marketers.
Presented by Kevin Furlong, Client Partner and Tracy Kobzeff, Client Relationship Manager.
The iPhone, Blackberry, Google Android, Kindle, and now the iPad. Mobile is growing smarter, smaller, and increasingly ubiquitous. There are over 270 million mobile phone subscribers in the the U.S. A whopping 90% of the US population. It’s changing the way people live, enabling them to do more on the go. For marketers, this is the new frontier.
Done right, mobile is an extremely effective channel for reaching customers in constant motion. Are you ready to jumpstart your mobile strategy? Then don’t miss our upcoming complimentary webcast, “Going Mobile: A Practical Guide,” with Peter Barclay.
Peter is the co-founder of Vaya Mobile and has implemented mobile and online strategy for pioneering brands, including the Washington Post, Newsweek, Xerox, and FedEx.
Listen in as Peter gives practical advice on…
Available on demand starting March 17 at noon EST
During this fast-paced, information-packed session, you’ll discover specific recommendations and strategies you can use like...
At the rustic Bigfoot Lodge, we will gather 'round the warm campfire to swap compelling marketing stories and business tales. We will enjoy their distinctive wilderness-themed drinks including the 'Toasted Marshmallow', 'Girl Scout Cookie', and 'Smokey's Moonshine'. And remember to bring your hunting gear: business cards and an elevator pitch. You never know who is lurking about...
How a sales lead campaign succeeded in opening previously closed doors for the sales dept. and won an ECHO Award along the way.
Program Overview
The perfect course for junior-level employees, professors and college students, AdU gives a broad introduction to the various departments within an advertising agency. The program has also been expanded to include a class on the rapidly expanding interactive realm of the industry. We provide this training in an environment that is based on practical knowledge and taught by professionals who hold senior management positions at various companies throughout the industry.
Potential Students
This course is appropriate for entry-level agency employees and also entry-level sales employees seeking a broader understanding of the agency and how its various departments work in collaboration.
Professors and college students seeking a greater understanding of advertising agencies will find this class beneficial and may attend at a discounted rate.
Speaker – John Lovett, Senior Partner at Web Analytics Demystified.
The social media frenzy is escalating as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now marketers seek out customers in these new channels with an estimated 86% that plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Yet, dollars are flowing from traditional marketing activities to social media methods. Now more than ever it’s imperative to measure the results of social media marketing.
Join the experts from Web Analytics Demystified as they strip away the hype of social media and apply proven measurement practices. In this session you’ll learn how to:
John Lovett is a Senior Partner at Web Analytics Demystified, a consulting firm focused on digital measurement strategy. He has over a decade of experience analyzing and evaluating web technologies. Currently, Mr. Lovett is co-authoring a study on Social Marketing Analytics, where he will introduce a new framework for measuring social media. This research will provide social marketers with a pragmatic approach to measuring the success of the social media marketing initiatives.
Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.
SES New York will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events and parties. Your customers, colleagues and competition will be in attendance — will you?
The world's biggest digital marketing and media show is getting better this year.
What's new?
1. The Marketing Masters series: Select industry thought leaders share actionable, strategic insights on social media, mobile, search and more.
2. Innovation Alley: Cutting edge companies show off the next generation of marketing and media tools.
3. App Exchange: Test drive the latest and greatest in mobile apps. Some available for free download.
This exciting one hour virtual seminar will examine ten important factors for effective email opt-in processes. Today, email marketers must be more mindful than ever to properly opt-in audiences in a compelling manner. If done so correctly, many benefits are gained:
Using examples, discussion, and cases we will help answer such questions as:
Find Work
Work with one of our specialized agents to find your next great job opportunity.
Find Talent
Connect with us to find the specialized contract and contract-to-hire marketing and design professionals.
Latest Blog
I recently attended the ADMA Forum09 and went to various seminars on every aspect of direct marketing. From these seminars and from talking to participants and exhibitors at the forum, I got the feeling that more and more clients...
With more than 20 years in the creative space, our graphic design specialists partner with the world’s best-known companies to help them execute their most critical marketing initiatives. We provide flexible, cost-saving, innovative solutions to 90 of the Fortune 100—and to thousands more clients of all sizes. For extraordinary creative and exceptional returns, rely on Aquent’s talent to be your brand experts.
Areas of Focus
Taking Stock... Are The Penalties for Abusing Image Rights Too High?
Digital joining the downturn? Somehow I think NOT ...
Graphic designers experience significant risk of commoditization now and will, even more so, in the future. The challenges of differentiation and articulating the value of design are growing. Josh Levine discusses the realities faced by designers today and offers visions of how to approach these challenges.
Presented by: Debbie Millman, president of the Design Division at Sterling Brands and author of the book "How to Think Like a Great Graphic Designer," and Randy Ricker, Director of Aquent's Graphic Design Practice
In this Aquent-sponsored webcast, you can learn from Debbie Millman’s experience and perspective on:
Aquent design talent helped a leading financial services company shift gears rapidly and defend business in a down market.
Aquent provided the strategic design expertise a global consumer products company needed in order to reduce spending and increase utilization rates for its design group. Since Aquent was first engaged, the operations manager has established workflow processes that have reduced client spend levels and the entire design team has maintained an impressive average utilization rate of 86 percent.
Call them what you will—“creative briefs,” “design briefs,” “marketing briefs,” “communications briefs,”
or even “objectives and strategies statements”—the actual name is less important than helping
creative and marketing professionals to fully understand and appreciate their potential value to any
design initiative within your organization. Many designers and their clients have yet to completely embrace the creative brief as a vital part of the design process to share valuable information, build consensus, align expectations, and set clear objectives. This paper details how to create successful briefs and provides samples.
The AIGA | Aquent Survey of Design Salaries is the most comprehensive annual survey of compensation data for the communication design profession in the United States. It reports the actual salary ranges for design positions among AIGA members and related professionals in the United States. The survey is based on salaries in 2008, when many design firms reported that their businesses were relatively solid—in fact, the industry seemed even more robust than many other economic sectors—although the economy had already slipped into recession.
The most unbiased‚ professionally researched tool of its kind‚ it draws upon data provided by more than 6‚000 design professionals throughout the United States.
Who says you can’t teach an old dog new tricks? Learn how print is being
used in integrated marketing campaigns, both in traditional and in some
innovative ways.
Program Overview
The perfect course for junior-level employees, professors and college students, AdU gives a broad introduction to the various departments within an advertising agency. The program has also been expanded to include a class on the rapidly expanding interactive realm of the industry. We provide this training in an environment that is based on practical knowledge and taught by professionals who hold senior management positions at various companies throughout the industry.
Potential Students
This course is appropriate for entry-level agency employees and also entry-level sales employees seeking a broader understanding of the agency and how its various departments work in collaboration.
Professors and college students seeking a greater understanding of advertising agencies will find this class beneficial and may attend at a discounted rate.
Bring your laptop if you want, but it may prove to be a nuisance at a seminar this fast-paced. Just watch one of our world-class speakers in action and ask questions whenever you have one, it's very simple. The tour is coming through 13 cities, so there should be one in your neighborhood. There's no way you won't come away from this with more tips, tricks and techniques than you can possibly fathom!
The 2010 Advertising Production Association of Los Angeles’ Achievement Awards.
Design has the power to change the direction of businesses, provide fuel for economies and even change lives. Provocative thinkers from a wide range of disciplines will inspire and reinvigorate at “Gain: AIGA Design and Business Conference” this fall in New York City.
Hear business, design and thought leaders share their innovative approaches to generating greater return on investment, fostering emotional connections and providing positive brand experiences for customers.
Continue the discussions beyond the stage with networking receptions, evening events and more to engage with ideas and with each other.
Learn how industry leaders addressed business challenges through design—and how they reinvented their businesses, their strategies and even themselves.
Find Work
Work with one of our specialized agents to find your next great job opportunity.
Find Talent
Connect with us to find the specialized contract and contract-to-hire marketing and design professionals.
Latest Blog
Taking Stock... Are The Penalties for Abusing Image Rights Too High?
There was an interesting article about the cost for online copyright violations in yesterday's Business section of the LA Times by columnist David Lazarus.In essence, Lazarus says the damage costs demanded by companies such Getty Images and Corbis, which could...